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Choosing the Right Manufacturer’s Representative for Your Business

Finding the right manufacturer’s representative for your company’s products can make a big difference in your sales and profitability over the long run. Determining which of the available options is best for your industrial equipment distribution needs can be tricky, however. Here are some of the most important characteristics to look for when selecting a manufacturer’s representative.

Personalized Attention

Your industrial equipment distributor should be able to provide you with the prompt attention and customer care needed to ensure the best results for your company. Avoid representatives who cannot respond to your questions or concerns in a timely way. This could indicate that they are overextended and may be unable to promote and represent your products in the most effective manner. By selecting a manufacturer’s representative firm that puts your products and your company first, you can ensure the best possible outcomes and the highest revenues for your ongoing operations.

Experience in Your Field

Making sure that your manufacturer’s representative has the industrial equipment distribution knowledge and experience to represent your products effectively can help you make the best possible impression in the retail marketplace. This is especially critical for industrial manufacturers who produce specialty lines for a specific industry. By making sure your manufacturer’s representative has the practical knowledge necessary to market your products effectively, you can achieve increased sales and improved revenues for your company.

Solid References

Checking on the references offered by the manufacturer’s representatives you are considering can help you to assess the quality of the services they provide. This can give you a good idea of what to expect from these companies and how they can help you maximize your profitability and your visibility among potential customers.

Reasonable Commissions

While you should not choose an industrial equipment distribution representative based solely on the lowest cost, it is usually a good idea to make sure that the fees and percentages charged by these companies are in line with the generally accepted commission rates for your industry. By performing a little due diligence on the prevailing rate for manufacturer’s representatives, you can avoid paying too much for these services.

At Industrial Equipment Company of Houston, Inc. (INDECO), we have a proven track record of success in representing manufacturers in the competitive marketplace. We serve companies throughout the Gulf Coast and represent Fireye flame scanners, utility and power industry firms, food and pharmaceutical manufacturers and many other industrial companies. Our team consists of a highly motivated outside sales staff along with inside sales professionals to provide you with the most effective representation for your products. Call us today at 1-800-275-3181 to discuss your requirements with one of our experienced team members. We have been delivering excellence through teamwork and integrity since 1936.


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